"When my interest was first turned on to religious subjects....I knew that such unattractive, cheap looking, carelessly-designed literature never would sell goods, if used to carry the message of a selfish-motivated BUSINESS [and] cheapened the whole message by the psychological effect I knew....it inevitably had on those who saw it.....was less convincing......"
Translated:
"When I found how religion could profit, I knew that such cheap literature never would sell the message of a religious business by the psychological effect I knew it inevitably had on those who saw it."
contributed by SHT